Financial freedom is the driving motivation for many millennials. That goal often drives many to choose majors and career paths based solely on earning potential, rather than any other factor. But, what happens when you go down that path and discover that you would prefer to solve problems for other people instead?
Meet Jared Gold, the super connected Chief Simplicity Officer that founded Brevity, a digital media marketing company providing tailored services to small businesses. But, if you had met Jared when he was a George Mason freshman, owning a business wouldn’t have been on his radar. Knowing he wanted to do well financially, he tried out a variety of majors that could get him there. From finance, to exercise science, then ultimately decided to major in Operations Management and I.T. systems. Attracted to the big picture thinking, and the scarcity of math, Jared was felt like he finally made it. Lucky enough to nab a good paying software company job, Jared was ready to start building his adult life. But, within the first couple of months, Jared realized that he hated that environment. Looking for a way out of the 9 to 5 grind, he read the 4 Hour Workweek and it literally changed his perspective on everything.
Jared realized he didn’t want to spend his days waiting for 5 pm to roll around. Instead he started building a marketing solutions business that focuses on digital media. After a couple of months of doing a few pro bono sites by reaching out to potential clients, he landed his first paid client. That first client was Jared’s signal to commit.“I had to force myself to succeed.” So he quit his job and launched his business. Two years out and Jared knows he made the right decision.
But, what were some steps that secured his success? When Jared left his full time job, he had saved enough money to support himself during the most trying months of building his clientele list. Although maintaining the motivation to keep working towards that first client was not easy, Jared was able to focus on building his business instead of his finances.
However, his greatest success in starting his business was learning how to live without the fear of failing. Failure, for Jared, was not earning enough money to pay his bills. But, as he watches his business grow, that fear becomes non-existent. Through building Brevity, Jared has been able to learn his strengths, identify his weaknesses and become a networking machine.
As a millennial entrepreneur, Jared sees his generation in a slightly different light. Having worked hard for his current success, Jared is concerned by the attitude of many of his peers.
Many millennials live with this ‘”woe is me attitude’” and expect things to just come to them. By positioning yourself and networking to the right group, you can take control of your destiny.
This concern stems from the habit of the “work, party, rinse, repeat” life cycle that doesn’t help professional millennials take initiative or get ahead and eventually leads to unfulfilling lives. On the other hand, Jared is quick to point to leaders within the millennial generation as his source of inspiration.
My peers who are overcoming challenges and achieving their goals and are moving at a quicker rate than their predecessors. Our savvy and not being afraid to make it happen are unique to our generation. I think they are inspiring.
Jared’s drive to build a business he loves has lead him to be generous with his wisdom and resources he thinks might be helpful. Through Brevity, Jared has found his passion and himself.